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If you sell professional services, you will no doubt be aware that marketing them is not the same as marketing products and services. There are unique challenges to professional services providers that need to be overcome before you’re able to attract and cultivate potential clients.

My guest today is Sean Campbell, who is extremely well qualified to help you overcome these and steer a successful path when it comes to marketing in the professional services industry.

Sean has been a professional services firm owner for over 20 years, and today he’s the Co-Founder & CEO of Cascade Insights, where he brings a wealth of knowledge around how to survive and thrive as a professional service firm owner or leader.

On this episode:

  • Why having super hero syndrome is a hindrance to growth 

  • Why competition is a good thing 

  • Are you confusing WHAT you do with WHY you’re being hired?

  • The dangers of “keeping your aperture open”

  • The little known thing about referrals 

  • How to have a “client creation” meeting with your team 

  • How to create a marketing function for professional services that will acquire clients predictably and profitably 

And much more!

Resources Mentioned On This Episode


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Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you’ll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

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Podcast introduction music credited to:

Funk Game Loop Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0 License

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Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth