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When you follow an account-based marketing strategy, it allows you to align your marketing and sales teams from the get-go to promote long-term business growth, delight customers, and boost revenue.

But what exactly is account-based marketing? And how can you use it in your business to achieve all of the benefits I’ve just described? Well my guest today Mike Maynard is going to tell you exactly how!

He’s the CEO of the Napier Group, a $7M PR and marketing agency where he’s successfully directed numerous major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries.

And as a huge part of his success has come from a focus on account-based marketing, you’re about to hear about how to replicate some of this success from a practitioner with years of in the trenches experience of using it to grow both his own and his clients businesses.

On this episode:

  • What is Account Based Marketing?
  • Benefits of Account Based Marketing and why anyone selling B2B should be using it.
  • Common problems that Account Based Marketing can solve.
  • Account Based Marketing tactics you can use today.
  • The key to making Account Based Marketing work for you.

And much more!

Resources Mentioned On This Episode

Visit Napier’s website

Connect with Mike On LinkedIn

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you’ll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

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Podcast introduction music credited to:

Funk Game Loop Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0 License

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