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Your website can be one of your most effective marketing tools … BUT ONLY if you use it properly. Because unless your site actively generates leads and inquiries, you’re wasting a lot of your time and money.

Sadly, this is exactly what is happening for so many service-based companies with their website today. It’s a cost, not a business asset generating a return on investment in the form of those leads and inquiries.

That’s why I’m excited to be talking to my guest today, as he’s spent over a decade helping his clients to unleash the true power of their website and build a strong online presence that leads to growth.

Melvin Figueroa is a web designer, branding expert, and Founder of Mello Multimedia, where he builds brands and websites for business owners that are an asset, not a cost.

Basically, this guy knows how to build a website that will act as a 24/7salesperson and help take your business to the next level!

On this episode:

  • The big problem with most websites.
  • Why your website needs to be built around your clients, NOT your business. 
  • Using the “spotlight” method to improve your website and win more clients.
  • Are you losing business or opportunities because of this…?
  • Why great design is a collaborative effort.
  • How a website fits into your overall digital footprint. 
  • How your logo is like your handshake.
  • Stacking short and long term strategies to generate clients. 

And much more!

Resources Mentioned In This Episode:

Take The Business Growth Stage Scorecard

As you’re here I’m assuming you’re looking for ideas to help you win new clients and grow your business, otherwise you’d probably be listening to a different podcast!

And while everything my guests and I talk about “can” work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren’t suitable for everyone.

So how do you know the best ones to use for your business?

That’s why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specific for the stage you’re in right now.

Click here to find your score!

Happy Fishing!


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Podcast introduction music credited to:

Funk Game Loop Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0 License

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