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For quite a while now it’s been no secret about how effective video is to grab the attention of your ideal clients, educate them, build trust and move them along the client journey.

However, it’s not as simple as just uploading a branded video and suddenly your marketing campaigns will fly. Time, thought and skill needs to be put into the strategy behind the content to ensure the benefits that video offers are fully achieved.

But don’t panic if you have no idea how to make video work for your business. There are a few, quick and clever actions you can take when planning and producing your video content that will make it go much further and get results.

Which is exactly what my guest today is going to talk about.

Marcus Johnson is the Managing Director of Glacé Media, a creative video production agency based in Manchester that specialises in short and long form video content suitable for the digital age.

So as B2B video marketing can be so beneficial by pouring fuel on your marketing campaigns, you’re going to get a ton of value from this!

On this episode:

  • Why you don’t need to be perfect on video to get results.
  • Should you use a video script?
  • How to turn your Zoom calls into video content
  • The best kind of content to create with video
  • A simple way to follow up using video content
  • The 5 videos every B2B business should have.
  • The No.1 way Marcus generates clients

And much more!

Resources Mentioned In This Episode:

Visit Marcus’s Website

Connect With Marcus On LinkedIn

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Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

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Podcast introduction music credited to:

Funk Game Loop Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0 License

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Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth