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Today we’re going to be talking about a prime example of why the “wisdom of crowds” isn’t always the most reliable source of facts and why it’s important to sometimes ignore the dogma and TEST things for yourself!

Because today we’re talking about LinkedIn Advertising.

“LinkedIn ads are too expensive. They don’t work. Facebook is the only place to pay for ads.”

I could go on, but these are just some of the things I hear when it comes to advertising on LinkedIn.

The truth is, while they do require a different approach, LinkedIn ads can help your business reach a professional audience that have twice the buying power compared to other channels.

In fact as many as 65% of B2B marketers have acquired clients by using ads on LinkedIn.

But LinkedIn ads are their own category and require their own approach. So today you’ll learn how to make them work from my guest Anthony Blatner, who is a leading expert on generating a positive ROI from LinkedIn advertising.

He is the founder of Modern Media, an Advertising agency that helps B2B companies reach high-level decision makers at scale using LinkedIn Ads and technology.

And as there aren’t many out there sailing on the blue ocean of linkedIn Ads, and even fewer that have proven results, it’s safe to say that Anthony is one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities.

On this episode:

  • Why you should be looking at LinkedIn Ads if you sell B2B
  • The types of LinkedIn Ads
  • Why LinkedIn Ads aren’t as expensive as you think
  • The step by step process to generate leads with LinkedIn Ads
  • A seriously clever way to use LinkedIn Ads you’ll probably never have heard of

And much more!

Resources Mentioned In This Episode:


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Podcast introduction music credited to:

Funk Game Loop Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0 License

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