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“Our biggest growth challenge is consistently finding the right podcasters for our service. It’s tough to narrow down a prospect list to separate the hobby podcasters from those using it as a lead gen channel and investing in the resources to produce a professional quality show.
It’s more difficult to find qualified leads vs say a B2B professional services provider who can use Sales Navigator to filter down their exact target market with the budget for their services.
What would you advise?”
This is today’s listener question that Adam King and his guest Roland Vanbuchin brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.
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Podcast introduction music credited to:
Funk Game Loop Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
Sound effects credited to Zapsplat.com