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On this episode of The B2B Growth Think Tank I’m taking a deep dive into something known as The Diffusion Of Innovation in B2B Marketing with Dr Roxie Mooney from Legacy DNA.

As a Healthcare Commercialization Strategist, who helps health tech innovators unlock their path to profit, Dr Roxie has transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. 

Today she is the founder of Legacy DNA where she advises startups and emerging healthcare brands, and is the international best selling author of “How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations.”

Plus we help out another business leader on The Virtual Hotseat where we’re answering the question…

In this current climate, should I still continue to create a 5 year plan for my business with such uncertainty around, or just have a short-term focus in favour of short-term results? (listen in at 30.00)

On this episode:

  • A shocking statistic about success.
  • Why first mover advantage isn’t always what it’s cracked up to be.
  • The biggest mistake most make when launching a new offer.
  • The Importance of being problem focused.
  • The keys to a winning word of mouth strategy.
  • Dr Roxie’s No.1 growth strategy.

And much more!

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Dr Roxie on LinkedIn

Visit LegacyDNA Website

Get Dr Roxie’s Book – How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page


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Licensed under Creative Commons: By Attribution 3.0 License

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