Tom Augenthaler: Influencer Marketing

In a world where many people have grown cynical toward advertising, there is a rising trend of more companies moving away from traditional advertising, towards something that is consistently proving to be one of the highest ROI marketing channels.

That channel is networking and working with other influencers through content creation.

So the question is… what does this mean exactly? And how do you make it work for you to attract and win more clients for your business?

Well, that’s exactly what my guest today is a world-renowned expert in!

Tom Augenthaler is the Founder of The Influence Marketer, and one of the world’s top 50 practitioners of what is known as influencer marketing. As a pioneer in this space, he’s been helping brands and businesses to cut through the internet noise so they reach and persuade their ideal clients by leveraging influencers and social media to improve their ROI, raise brand awareness, generate leads and outflank competitors.

On this episode:

• The difference between influencer and celebrity
• How to work with influencers to grow your business
• The 3 activities involved in Influencer Marketing
• The value of co-creating content
• Why what others say about you is more powerful than anything you can say yourself
• Not all influencers care about just the money – know their value drivers
• What Tom learned from working with Tim Ferris

And much more!

Resources Mentioned In This Episode:

• Visit Tom’s website – TheInfluencerMarketer.com
• Connect with Tom – LinkedIn, Facebook, Twitter

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Happy Fishing!

Adam