Tom Augenthaler: Influencer Marketing - Think Like a Fish

Tom Augenthaler: Influencer Marketing

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In a world where many people have grown cynical toward advertising, there is a rising trend of more companies moving away from traditional advertising, towards something that is consistently proving to be one of the highest ROI marketing channels.

That channel is networking and working with other influencers through content creation.

So the question is… what does this mean exactly? And how do you make it work for you to attract and win more clients for your business?

Well, that’s exactly what my guest today is a world-renowned expert in!

Tom Augenthaler is the Founder of The Influence Marketer, and one of the world’s top 50 practitioners of what is known as influencer marketing. As a pioneer in this space, he’s been helping brands and businesses to cut through the internet noise so they reach and persuade their ideal clients by leveraging influencers and social media to improve their ROI, raise brand awareness, generate leads and outflank competitors.

On this episode:

  • The difference between influencer and celebrity
  • How to work with influencers to grow your business
  • The 3 activities involved in Influencer Marketing
  • The value of co-creating content
  • Why what others say about you is more powerful than anything you can say yourself
  • Not all influencers care about just the money – know their value drivers
  • What Tom learned from working with Tim Ferris

And much more!

Resources Mentioned In This Episode:

Think Like a Fish £100k Growth Accelerator Mentorship Programme

Designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I’m so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass – The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!


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Podcast introduction music credited to:

Funk Game Loop Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0 License

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Adam King

Adam King is Captain of Think Like a Fish, host of The Client Catching Podcast. Today, Adam’s passion is helping service businesses, Advisors & Experts to build their own “Client Catching Ecosystem” that removes you from up to 90% of your marketing and sales process, instantly boosts your authority, while at the same time increases the quality of leads, appointments and clients that you attract and catch… All without spending a penny on advertising or adding more hours to your week!

  • David Wing says:

    I´ll listen to anything Tom has to say. A true expert and pioneer for this Influencer Industry.

  • Rost says:

    Great episode and guest! I got a lot of insights and probably should review our influencer marketing strategy.

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