Steve Gordon: How To Pre-Sell Your Ideal Clients (So They Show-up Ready To Hire You)
(FYI – this episode was recorded live on Facebook, so if you want to watch this version you can do that by clicking here)
I’m really excited about today’s interview as I’m talking to a true Master when it comes to growing a successful, value-focused service firm, without needing to become a “hardcore closer” or undergo a personality transplant…
He’s the bestselling author of The Exponential Network Strategy & Unstoppable Referrals, host of the Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses.
Through his firm Unstoppable CEO, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.
So if you want to know how to get great clients at premium fees, and do it in an authoritative way without having to be all “salesy”, you’re going to love listening to my guest today, Steve Gordon!
On this episode:
- Why marketing & selling a service is a whole different animal
- How to build trust and reduce risk in the mind of your ideal clients
- The 3 systems you need to grow your service business
- The ONE thing that will get you more clients
- Why a podcast can solve 2 of the biggest marketing challenges you face today
- The big “secret” about marketing tactics
- Why the way you’re being told to use “funnels” doesn’t work when selling a service
- The “silver bullet” for getting more clients (not what you think…)
Resources Mentioned In This Episode:
- Get Steve’s Book (free) – Podcast Prospecting
- Visit Steve’s website – UnstoppableCEO
- Listen to The UnstoppableCEO Podcast on iTunes
As you’re here I’m assuming you’re looking for ideas to help you win new clients and grow your business, otherwise you’d probably be listening to a different podcast!
And while everything my guests and I talk about “can” work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren’t suitable for everyone.
So how do you know the best ones to use for your business?
It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specific for the stage you’re in right now.
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Podcast introduction music credited to:
Funk Game Loop Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License