Oren Greenberg: A Case Study On Using Thought Leadership To Become The Preeminent Authority In Your Industry, So That Clients Only Come To You
Watch The Video Version Of Today's Interview
Few terms raise the irritation of the buzzword police more than thought leadership.
I mean, what exactly is thought leadership? Wikipedia actually calls it “business jargon.” And defines it as content that is recognized by others as innovative, covering trends and topics that influence an industry.
Ok, so influencing an industry sounds good, but why should anyone selling B2B consider adding thought leadership to their marketing tool kit?
Well, one of the best ways to establish authority on your topic is to produce deep research on the subject allowing you to present a depth of knowledge that no one else has.
This allows you to define the category of your solution or brand from a client led perspective. After all, branding is all about being associated with specific needs of your ideal clients right?
But rather than giving a theoretical rhetoric on the value of thought leadership for growing a B2B business, I have brought on a guest who will bring this to life with an actual example of thought leadership in action, and how he is using it to grow both his business and his own personal authority and brand.
Oren Greenberg is the founder of Kurve – a modular growth marketing consultancy, where he spends his days helping FTSE 250s and funded startups to navigate the perilous waters of growth and marketing.
On this episode:
- The nuance differences between B2B and B2C marketing.
- What is thought leadership?
- The difference between thought leadership and content marketing.
- What it really takes to create a genuine piece of thought leadership.
- How to use your thought leadership piece to grow your business and personal authority.
- Why becoming a thought leader is more about developing a leadership mindset, not just the thought…
And much more!
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Podcast introduction music credited to:
Funk Game Loop Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License