Martin Knapp: Leveraging Virtual Networking Events To Attract Clients & Nurture Existing Relationships - Think Like a Fish

Martin Knapp: Leveraging Virtual Networking Events To Attract Clients & Nurture Existing Relationships

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For many people, networking events are one of the main (if not the primary) source of clients for their business. 

So what happens when all of a sudden the world goes into lockdown and social distancing restrictions take this source of clients (and revenue) away? 

Well a lot of people freaked out. No surprise there. But it’s even more scary if you’re the one putting these events together!!

However, the savvy ones took a step back and looked at the situation, assessed it for what it was and made a fast shift. They took what makes these events successful in the real world, and went virtual.

That’s what my guest today Martin Knapp has done, and he’s here to talk about the benefits of virtual networking, how it differs from face to face, and share his story about the importance of being open to making fast changes to your offer in the face of massive disruption. 

Martin is founder of Bookable.Online, an automated CRM system where you can manage and market your business from one spot, as well as the creator of Business Breakout Virtual Networking which is a part mastermind, part networking group giving members an opportunity to meet other business owners, collaborate, and learn from business leaders.

On this episode:

  • The difference between virtual and in person networking. 
  • Misconceptions about networking and how to make it work for you. 
  • How Hollywood movies can help you to pitch your business with confidence. 
  • How to run your own effective virtual networking event to build an audience. 
  • Avoid the biggest mistake people make with networking (that has nothing to do with being in the room…)

And much more!

Resources Mentioned In This Episode:

Visit the Bookable Website

Connect with Martin on LinkedIn

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Podcast introduction music credited to:

Funk Game Loop Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0 License

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Adam King

Adam King is Captain of Think Like a Fish, host of The Client Catching Podcast. Today, Adam’s passion is helping service businesses, Advisors & Experts to build their own “Client Catching Ecosystem” that removes you from up to 90% of your marketing and sales process, instantly boosts your authority, while at the same time increases the quality of leads, appointments and clients that you attract and catch… All without spending a penny on advertising or adding more hours to your week!