Martin Bamford: Bridging The Trust Gap
Today’s guest is someone who clearly loves a challenge. That’s because he doesn’t just run one business, but two.
So coming on The Client Catching Podcast should be no trouble for my guest today, Martin Bamford.
He’s managing director of Informed Choice, an award-winning firm of Chartered Financial Planners in Surrey and Hampshire; and he’s founder of Bamford Media, a creative agency for financial planners, business coaches and membership bodies, where he takes what’s worked for marketing his business, to help others do the same.
Martin is a big proponent that you need to be creating fresh, quality content on a regular basis, and sharing it across a range of social media platforms to keep you front of mind with your ideal clients, build trust and ensure they call you first when they need your services.
On this episode:
- How to come up with unlimited ideas for content.
- Why consistency is vital when it comes to marketing.
- How content bridges the trust gap and attracts ideal clients.
- Why starting with the end in mind is the best way to find success.
- Why you need 1,000 true fans.
And much more!
Resources Mentioned In This Episode:
Listen to Martin’s Podcast – Informed Choice Radio
Visit Bamford Media Website
Kevin Kelly’s original essay – 1,000 True Fans
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