Bill Bice: How To Systemise And Scale Word of Mouth
Today’s guest is Bill Bice, a serial entrepreneur who started his first company at age 14.
Since then Bill has founded and invested in 27 companies, always seeing the same correlation: the better you are at marketing, the more significant your success. But as you know, that’s easier said than done!
In fact he got so frustrated in trying to get great marketing help for his own companies, that he decided to tackle the problem himself.
So as a programmer at heart, Bill began tackling marketing as a technology problem, by following the data to understand what really works.
This led him to become the Founder and CEO of boomtime, which he set up to enable smaller businesses to be able to compete more effectively with their larger competitors, by creating a new approach to marketing. One that fuses technology and expertise together to deliver marketing-as-a-service platform for B2B and law firms at scale.
So if you want to know more about how you can “light a fuse under your marketing”, you’re gonna love what Bill shares!
On this episode:
- The biggest mistakes in marketing
- How to make a reliable ROI from your marketing
- Why the growth you seek is probably hiding in plain sight
- How to boost word of mouth and drive revenue on LinkedIn
- The only “hack” there is for growing a business
- What Bill would do to grow his business if he had to start all over again
And much more!
Resources Mentioned In This Episode:
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Podcast introduction music credited to:
Funk Game Loop Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License