“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” - Sun Tzu
We believe every business will see growth with a focus on building a marketing foundation, specifically a STRATEGY and PROCESS, before any marketing tactics will ever work.
A strategy starts when you have a clear end in mind, a vision.
Having this vision means you can analyse your own strengths, your competitor strengths, the marketplace preferences and devise different strategies for achieving your vision.
This strategy piece also includes how you define your ideal client, what makes them buy, what they want, think and feel about your business and industry, and how you do things differently from your competition.
From this intelligence, we define the strategy most likely to help you to successfully achieve your vision. This removes all the guesswork and confusion often associated with marketing.
You no longer have uncertainty, but complete clarity.
By helping businesses getting the strategy right we help you to achieve more with marketing:
- Generate more leads and sales
- Implement targeted marketing tactics that get real results
- Position your business as a premium solution, rise above the crowd
There are 3 parts to this that we focus on that are fundamental to ensuring marketing will have the desired impact within any business:
- Research the psychological drivers of your customer, their motivations and their big problems
- Position how you provide a unique solution to your customers’ big problems
- Communicate this with a clear and consistent message, communicate often and give value at every stage
Without this in place your marketing will forever be poorly targeted & scatter gun in its approach. That means ineffective.
Or just plain crappy.