"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself" - Peter Drucker
It seems that ‘tough love’ has become unfashionable these days. When did we started to become oversensitive? If that's you then we're probably not a good fit.
But if you're more interested in results, read on...
The biggest mistake many businesses make with their marketing is routed at best in their own ignorance, at worst in their own arrogance.
You can’t make people buy what you sell just because YOU want them to.
Stop thinking you already know what your market wants. Get out of your own way. Start listening more.
Here's the real world, hard to take truth…
Your clients and customers don't care about you!
They care about their own problems, hopes, dreams and desires. If your business can solve these problems or help them achieve their desires, then they'll listen to what you have to say.
Once you understand this, you will change what you say in your emails, sales calls and on your website. And you'll see your business improve dramatically.
Think Like a Fish
Marketing Research solves one of the most fundamental problems in business...
Finding the right audience to target.
But we go deeper than that...
We Turn Pain into Payment
We find out what that right audience actually wants.
What they think. What they feel. Why they buy. Why they don't buy.
We take a structured approach to research that turns complex market data and customer insight into actionable intelligence.
This approach means that you:
THINK more clearly from your customers point of view
PLAN more deliberately to ensure you give people what they actually want
COMMUNICATE more impactfully using the methods and style that your customers actually like and respond to
GROW by serving your market in a truly valuable way