What is the Result of Applied Leverage?
This is part 2 of my series looking at the concept of leverage in business,
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Business Lessons From a Stock Market Crash
A slight deviation from our usual theme, but still contains very relevant
Continue readingHow Leverage Can Change Your Life
I’m going to focus the next couple of posts on a subject that many of
Continue readingThe Consumer Psychology Behind a Story That Sells – The Finale
This is the third and final part of my series on the Psychology of a Story
Continue readingThe Psychology Behind a Story That Makes People Buy
Every great story takes the person reading or hearing it on a journey. How
Continue readingWhat Morgan Freeman, a ‘Cat’ & ‘Crap Coffee’ Teach us About Marketing
Let’s imagine for a minute that you’ve come to my house to visit. Naturally
Continue readingThe Single Most Important Marketing Lesson You’ve Probably Forgotten
Marketing fascinates me. It’s such a complex subject. There’s
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