We help professional service businesses navigate the marketing waters, by building a Client Catching Ecosystem that frees up time, generates qualified prospects and increases sales.

Are You Struggling To Generate A Consistent And Predictable Number Of clients?

Then you're not alone.

Almost every service business' sales process involves personal interaction. The key to success is identifying the hottest leads so you can invest your time in the most interested people.

The problem is that this is normally a time consuming and manual process.

Not to mention the cost of missing out on opportunities with great potential clients who are not quite ready to talk, but will be in the future.

So I created a unique business growth methodology...

The Client Catching Ecosystem

This methodology provides all our clients a clear and proven path to systemising their marketing.

Once your Ecosystem is in place, you'll have real marketing assets that will consistently and predictably attract, close and retain more clients, and save you time and money.

All by leveraging the power of automation.

When you follow this methodology, it’s not unusual to see an increase of 2X, 3X or more, in the return from any marketing, advertising and lead generation efforts you're already doing.

Not only that, but it maximises the value of every client you bring on by generating referrals and selling additional services, all through automation.

It's designed so that you can remove yourself from 40-90% of the sales process. You or your team simply focus on closing and serving clients.

The Ecosystem is the strategy. The heavy lifting is all done by the... 

The Client Catching Funnel

The Client Catching Funnel is built in a way so that your marketing flows into, enhances and automates up to 90% of your sales process, allowing you to:

  • Attract people in your mar​ket looking for your services
  • Capture their details to allow automated follow up and nurture campaigns
  • Automate an appointment using qualification elements to improve sales conversion rate
  • Reduce wasted call time for staff on unsuitable prospects
  • Automatically follow up your opportunities/quotes/proposals to maximise conversions
  • Automate new client welcome, onboarding, feedback, testimonial  requests and referral generation.

Want to see how the Client Catching Ecosystem could work for you?


Sorry, but you need to know we can’t help everyone.

  • Our services are most suited for professional service business owners (or Head of Sales/Marketing) who are generating high-six to seven figures in annual revenue, and simply want to run a lot faster and a lot farther..
  • You’re getting (some) leads, promoting and making sales.
  • You have track record of providing a good, solid service and a have a positive reputation in your market. In other words, you need to be honest, decent and really care about making a difference to your clients.
  • This means that you’ll probably have a list of prospects and clients, past and present. Preferably both. It doesn’t have to be huge… just up to date and accurate.
  • You understand that business is not a charity, and are prepared to invest in yourself just as much as in your business. You know business involves risk, innovation, change and evolution, and you embrace it.
  • You MUST be able and willing follow directions, (Don’t worry, you won’t be asked to do anything weird.), and be thick skinned enough to hear a few things you’d rather not (but know are true…). After all, if you don’t actually implement the strategies we give you, neither of us will be any better off.

So if you're good with all that and you're still here, let me ask you...

What if you could focus more on the things that you enjoy doing and let a system handle the rest of it for you?

If you’re curious to find out the answer for yourself…

Who is “The Captain” of Think Like a Fish?


I’m Adam King, “The Captain” at Think Like a Fish.

I’m a Certified Clickfunnels and Infusionsoft Partner, with over 15 years of experience “fishing in the marketing waters”.

Today, my passion is helping professional service businesses to build their own “Client Catching Ecosystem” that frees up time, generates qualified prospects and increases sales, without spending a penny on advertising.

The part I love most about what I do is open up a whole new world of client, revenue and income opportunities that most companies never realised they had.

You don’t know what you don’t know…

What's With All The Fish?

I'm often asked about the reason behind the name "Think Like a Fish"... 

It’s not the most orthodox of names for a marketing company, I know!

Yet it’s my belief is that it contains one of the most powerful, yet most widely misunderstood and underused marketing, business, heck, even life lessons within it.

How’s that for a bold claim!!!!

The reason is simple. When it comes to generating leads, sales and attracting the right type of client...

...Marketing is like fishing.

That's because to be successful in both fishing and marketing you have to deeply understand your fish (or in the case of marketing, the perfect person you want as a client). You have to think like the fish, NOT the fisherman!

  • You need to understand what different types of fish want at different times.
  • You need to position yourself to "fish where the fish are" 
  • You need to use a certain type of bait to attract a certain type of fish. 
  • You need to be able to reel in any fish you hook so they buy your main product or service that you have to offer with that bait

The Art Of Marketing Is To Find Your Customers Deepest Desire, Need, Want Or Challenge Or Fear.

You must then take this understanding and create a message, offer or campaign that ties these together with the product or service you have to sell.

The goal of your marketing here is to allow your customer to feel certainty and clarity.

Certainty that they know by buying from you will get them closer to fulfilling their desire or solving their challenge. Or that not buying from you will make it more difficult.

You have to get to this point because everyone wants something. 

The specifics are almost infinite, though they can be condensed into two fundamental psychological principles.

Regardless of your industry, product, service or customer type, people are buying either...

...escape or arrival.

They’re buying escape from where they don’t want to be, or they’re buying arrival to where they do want to be.

Or to put it even more simply... People buy transformation.

Transformation from where they are now, to where they want to be. Or from the person they perceive themselves to be now, to the person they want to become.

Whether conscious or unconscious, these two desires are always uppermost in our mind. It directs our interest, actions and what gets our attention and appeals to us.

That means the number 1 job of your marketing is to: 

  • 'Hook' your customer with...
  • The right ‘Bait’, then... 
  • ‘Map out’ their ‘Escape Route’ and... 
  • Help them ‘Arrive’.

This is what Think Like a Fish helps you do.

Using our propriety business growth methodology, The Client Catching Ecosystem, we design, build and manage automated marketing systems built around the core desires of your perfect clients.

These systems free up your time while increasing your sales and profits, without spending a penny more on advertising or lead generation. 

So what if you could focus more on the things that you enjoy doing and let a system handle the rest of it for you?

If you’re curious to find out the answer for yourself…

25 Things Every Service Business Should Automate

FREE Guide Reveals…

How automation can benefit six areas of your small business: leads, sales, e-commerce, customer service and engagement, events, and office management.

Copyright 2019 by Think Like a Fish