I'm often asked about the reason behind the name "Think Like a Fish"...
It’s not the most orthodox of names for a marketing company, I know!
Yet it’s my belief is that it contains one of the most powerful, yet most widely misunderstood and underused marketing, business, heck, even life lessons within it.
How’s that for a bold claim!!!!
The reason is simple. When it comes to generating leads, sales and attracting the right type of client...
...Marketing is like fishing.
That's because to be successful in both fishing and marketing you have to deeply understand your fish (or in the case of marketing, the perfect person you want as a client). You have to think like the fish, NOT the fisherman!
The Art Of Marketing Is To Find Your Customers Deepest Desire, Need, Want Or Challenge Or Fear.
You must then take this understanding and create a message, offer or campaign that ties these together with the product or service you have to sell.
The goal of your marketing here is to allow your customer to feel certainty and clarity.
Certainty that they know by buying from you will get them closer to fulfilling their desire or solving their challenge. Or that not buying from you will make it more difficult.
You have to get to this point because everyone wants something.
The specifics are almost infinite, though they can be condensed into two fundamental psychological principles.
Regardless of your industry, product, service or customer type, people are buying either...
...escape or arrival.
They’re buying escape from where they don’t want to be, or they’re buying arrival to where they do want to be.
Or to put it even more simply... People buy transformation.
Transformation from where they are now, to where they want to be. Or from the person they perceive themselves to be now, to the person they want to become.
Whether conscious or unconscious, these two desires are always uppermost in our mind. It directs our interest, actions and what gets our attention and appeals to us.
That means the number 1 job of your marketing is to:
This is what Think Like a Fish helps you do.
Using our propriety business growth methodology, The Client Catching Ecosystem, we design, build and manage automated marketing systems built around the core desires of your perfect clients.
These systems free up your time while increasing your sales and profits, without spending a penny more on advertising or lead generation.
So what if you could focus more on the things that you enjoy doing and let a system handle the rest of it for you?
If you’re curious to find out the answer for yourself…