Do you ever say to yourself...

“We’re good in front of prospects and win clients when we can talk to them, BUT we’re not talking to enough of them to reach our goals”

We hear this all the time.

It's a problem because if you're not filling the top of your pipeline and initiating that very first conversation through your marketing, you’re going to struggle to generate enough demand and quality sales opportunities to grow.

We solve this!

Who We Help

Our service is best for B2B and Professional Service Business CEO’s, Sales/Marketing Directors & Consultants that want to scale and systemise their business development, networking and lead generation efforts. 

We work best with clients who sell high value services, prioritise relationships and take a long-term approach to their business.

The majority of clients come to us at some kind of "crossroads"...

Their business has been successful, established for a number of years and has an amazing track record of providing a great service that their clients highly value, with the results to prove it...

But... they've realised that what they’ve done to achieve this success, isn’t working to get them to the next level...

They know in order to reach that next level, they need to do something different. 

So we help them to build a proven business development system that positions them as an industry leader and authority and allows them to connect with their ideal prospects, referral partners, industry influencers, and strategic partners each and every month to support the sustainable growth of their existing profitable business.

How It Works

Everything we do at Think Like a Fish is built on a foundational strategy we call “Conversational Relationship Marketing”. 

This is a strategy built on time-tested principles of human behaviour, conversations and client engagement, to help your business grow revenue by 25-45% in 6-12 months.

When paired with our proprietary client acquisition and growth system, The Growth Accelerator Ecosystem, you'll have a systemised way to start and continue collaborative conversations with ideal clients, grow your network & authority, develop partnerships, and increase referrals, every day of the week.

Why It Works

If you are selling B2B or Professional Services, it’s likely you charge premium prices and working very closely with your clients.

This means it takes time to build quality relationships with your prospects to ensure they trust you to the point that they are willing to invest with you to solve a problem.

So unlike a lot of the “marketing sharks” out there, we don’t make false promises of instant results at the push of a button. Or give you a “secret hack” that claims to short cut the reality of growing a sustainable service business.

Which is why this ONLY works for those who are in this for the long term game.

Yes… we might be able to help you land a few “quick wins” by being in the right place at the right time.

But you know the only “hack” for growth is to follow a solid strategy based on proven principles, and then consistently implement the right tactics, at the right time.

Which is why The Growth Accelerator Ecosystem is a long-term business development system that will attract ideal clients into your world, and where you are no longer “selling”.

Instead you help your ideal clients overcome their pain points and meet their own goals.

It’s the ultimate win/win.

Discover how The Growth Accelerator Ecosystem can help your business grow by watching our free 18 minute training.

Who is “The Captain” of Think Like a Fish?

I’m Adam King, “The Captain” at Think Like a Fish & and Host of The B2B Growth Think Tank Podcast.

I help Service-based B2B businesses to grow their topline revenue using foundational marketing principles, combined with modern strategy & systems.

The truth is, the business world today is oversaturated with marketing tactics that simply overwhelm most business owners.

But I believe that when you use the right strategy, it replaces a thousand tactics and simplifies everything.

So after "fishing in the marketing waters"for over 16 years, I take a different, yet powerful approach.

I focus on a time tested strategy based on fundamental principles of human behaviour, that’s worked for 1000's of years, and added a modern twist that leverages the amazing opportunities that today's digital world offers.

Get to know me a bit more by listening to The B2B Growth Think Tank Podcast where Each week my expert guests and I discuss growth strategies, ideas and insights. Plus, we help another business owner on the “Virtual Hotseat” by masterminding actionable solutions to a specific challenge they're currently trying to solve in their business.

No hype. No false promises. Just real strategies that work.

Want to see how the Growth Accelerator Ecosystem could work for you?


Sorry, but you need to know I can’t help everyone.

  • My services are most suited for professional service business owners (or Head of Sales/Marketing) who are generating high-six to seven figures in annual revenue, and simply want to run a lot faster and a lot farther..
  • You’re getting (some) leads, promoting and making sales.
  • You have track record of providing a good, solid service and a have a positive reputation in your market. In other words, you need to be honest, decent and really care about making a difference to your clients.
  • This means that you’ll probably have a list of prospects and clients, past and present. Preferably both. It doesn’t have to be huge… just up to date and accurate.
  • You understand that business is not a charity, and are prepared to invest in yourself just as much as in your business. You know business involves risk, innovation, change and evolution, and you embrace it.
  • You MUST be able and willing follow directions, (Don’t worry, you won’t be asked to do anything weird.), and be thick skinned enough to hear a few things you’d rather not (but know are true…). After all, if you don’t actually implement the strategies we give you, neither of us will be any better off.

So if you're good with all that and you're still here, let me ask you...

What if you could focus more on the things that you enjoy doing and let a system handle the rest of it for you?

If you’re curious to find out the answer for yourself…

What's With All The Fish?

I'm often asked about the reason behind the name "Think Like a Fish"... 

It’s not the most orthodox of names for a marketing company, I know!

Yet it’s my belief is that it contains one of the most powerful, yet most widely misunderstood and underused marketing, business, heck, even life lessons within it.

How’s that for a bold claim!!!!

The reason is simple. When it comes to generating leads, sales and attracting the right type of client...

...Marketing is like fishing.

That's because to be successful in both fishing and marketing you have to deeply understand your fish (or in the case of marketing, the perfect person you want as a client). You have to think like the fish, NOT the fisherman!

  • You need to understand what different types of fish want at different times.
  • You need to position yourself to "fish where the fish are" 
  • You need to use a certain type of bait to attract a certain type of fish. 
  • You need to be able to reel in any fish you hook so they buy your main product or service that you have to offer with that bait

The Art Of Marketing Is To Find Your Customers Deepest Desire, Need, Want Or Challenge Or Fear.

You must then take this understanding and create a message, offer or campaign that ties these together with the product or service you have to sell.

The goal of your marketing here is to allow your customer to feel certainty and clarity.

Certainty that they know by buying from you will get them closer to fulfilling their desire or solving their challenge. Or that not buying from you will make it more difficult.

You have to get to this point because everyone wants something. 

The specifics are almost infinite, though they can be condensed into two fundamental psychological principles.

Regardless of your industry, product, service or customer type, people are buying either...

...escape or arrival.

They’re buying escape from where they don’t want to be, or they’re buying arrival to where they do want to be.

Or to put it even more simply... People buy transformation.

Transformation from where they are now, to where they want to be. Or from the person they perceive themselves to be now, to the person they want to become.

Whether conscious or unconscious, these two desires are always uppermost in our mind. It directs our interest, actions and what gets our attention and appeals to us.

That means the number 1 job of your marketing is to: 

  • 'Hook' your customer with...
  • The right ‘Bait’, then... 
  • ‘Map out’ their ‘Escape Route’ and... 
  • Help them ‘Arrive’.

This is what Think Like a Fish helps you do.

Using our proprietary business growth methodology, The Growth Accelerator Ecosystem, we help you design, build and manage automated marketing systems built around the core desires of your perfect clients.

These systems free up your time while increasing your sales and profits, without spending a penny more on advertising or lead generation. 

So what if you could focus more on the things that you enjoy doing and let a system handle the rest of it for you?

If you’re curious to find out the answer for yourself…

Conversational Relationship Marketing Book

Get My FREE Book & Audiobook!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth

Connect With Adam On Social Media

Copyright 2021 by Think Like a Fish