3 Simple Things To Automate in Your Business
Where do you even start your marketing automation?
The term “marketing automation” can mean so many things to so many people and conjure up ideas of needing a crazy big fancy system, and full of all sorts of complicated technology.
Whereas really, marketing automation as I define it, doesn’t necessarily need to contain all of that. It can include some of it, but not all of it.
What I’m going to do in this post is give you three things that I would consider starting with with automation. And depending on how how this goes on, I might even have an extra bonus for you at the end!
Marketing automation is really just a way of delivering your marketing, your message, your offers, etc. without you having to physically be there in person to do it, meaning you can do it at scale. And that can actually mean almost anything! Marketing automation could be a postcard, a sales letter, a blog, a website, it can be all of those things.
You could argue that making a speech at an event, that’s automation, because even though you’re there physically, you’re delivering your message to multiple people, at same time. If you were to record the video of you making that speech and put it on your website, that fits more in line with the sort of definition that we’re working with here.
So with that in mind, what I’m going to give you are 3 ideas for how to use marketing automation in your business. Some of them will require tools. Some of the won’t necessarily. All are simple to do.
Let’s dive in!
Adding a live chat to your website.
I’m not talking about having to invest in a new tool or anything like that. I’m talking about, if you’ve got a contact page on your website, and you want someone to contact you, that’s fantastic. If you’ve got a form that someone can fill out, or a phone number or something, that’s great. But what a lot of people don’t know is you can actually use Facebook Messenger as a live chat.
There is something that you can use within Facebook called Facebook Live Chat.
And it’s actually fairly simple to set up. I’m not going to walk you through the nuts and bolts of how to do it. That’s what Google’s for…
But essentially, what you would do is you go into the page of your business (assuming you’ve got one setup). You go into the settings and you look under messenger platform.
Now, within that, you’ll see the option to create your live chat. You would then customise that in a way that work for you. You can put it in welcome messages. You can have all sorts of things. And if you want to get really complicated, you can have things like bots that will actually manage some of those chats for you. That’s complete automation. But really, this is a simple first step. And what someone would do is just type the question in there. And it would sort of pop up with a message saying “Thanks very much, we will get back to you as soon as possible.”
You can install it on WordPress sites and you can pretty much install it on any website. There are a few plugins if you have WordPress that made this really simple to do. I think Facebook Live Chat Messenger is the one that I’ve got on my website. And again, Google is your friend. But obviously, if you want a little bit more, maybe even a how to video, send me a message using the Facebook Live Chat button on this page!
Automating calendar appointments.
If you’re a service business and you need to talk to people before they become clients, then this way of automating your marketing will allow you to basically avoid all the back and forth of setting a meeting time.
This one thing alone has probably saved me 10 to 15 hours a week just by having this automated.
You can use all sorts of different tools, some of them are free, some of them have have a paid subscription, and some have more features than others. But essentially what this allows you to do is have a link where somebody clicks, they pick a time that you’ve pre-selected as available on your calendar, and they select their time. And that time has been put into your calendar and their calendar. You didn’t have to do a thing!
The beauty of this is that the software you use sends out automated reminders to you and the other person. And if like my business, you like to have these calls via online video conferencing, then you can also use a number of these tools to integrate with. Like for example, I use Zoom and this automatically generates a meeting room link and sends it out as well. So that’s a really good thing.
Some of the examples of appointment scheduling software:
- Calendly – A popular one. The free version is quite basic but it can do the job.
There’s a lot of tools and many more than the three above. Again, Google is your friend in this instance. These tools allows you to make a good impression, follow up with people, and it means that people are going to show up so it saves you a huge amount of time.
Have something on your website that people can opt in for.
I’m sure you’ve been through something like this. Essentially what you’re going to do is offer a download. A free PDF, a short guide, a checklist, or something like that where somebody puts in their information. This is often called a lead magnet.
You send it via email and then you have a series of emails that are scheduled to go out to that person following up with them and delivering your message after that.
Now, this doesn’t have to be complicated, this can be a very simple one-page sheet that solves a very specific problem for somebody. And then the email sequence is just a case of “Thank you, here’s your guide.”
Then you talk about the problem that the type of person who is opting into that the magnet has and cover a solution. So you actually help by giving some value in advance. Then the next email could be something like a client testimonial that shows somebody has solved that problem by using your service. It could be a case study, or it could even be a story that is told in a way that presents a problem in the way that they are facing it, and how you overcame it as a solution.
For example, there is a report that I have called 25 things every service business should automate. And it goes through what to automate and gives examples. It’s really quite helpful guide. There’s also a follow up sequence that gives extra tips and tricks, and has been very popular. It’s something many of my clients tell me is one of the key things that motivated them to contact me. So if you don’t have something similar, you’re missing out on a lot of potential business!
So those are the three.
There’s Facebook live chat messaging, there’s automatically scheduling appointments, and then there’s having a lead magnet on your website.
I did say there was a bonus didn’t I?
How about what I’m doing now? This blog post itself is a marketing automation. I’m delivering a message without being physically present.
After I post this it will be available to people 24/7. And that is a form of automation.
But what you might not know just from reading this, it that this blog post actually started as a Video.
But what I want to give you as the extra bonus bit is you can actually combine number two, scheduling calendar appointment with video. You can technically include point number three, which is automated follow up in this too.
One of the most powerful things in marketing is social proof. It’s other people telling their story about how they had a problem and they found a solution using your business.
If someone has bought from you and they’ve had good service and that they’ve been a client, you can reach out or have an automation that goes out after purchase or in a little bit into the future that says:
“How did you get on? Did you really enjoy the service or the product? We’d love to hear your story. And if you’d be open to leaving a testimonial by video, click this link to schedule a video call.”
You get on the phone with a person and you ask them some questions:
“What was the problem they had that they came to you with? How do they feel about it? What was he doing now? What impact is that having on their life?”
Then go into your service and how they felt after the experience. Ask what they’d say to somebody else in in their position where they were before they became a client.
Make sure you record the call, edit the start and ending and use it everywhere you can post a video! You’ll get some fantastic case studies this way make your future marketing even better!
Want more ideas on how to automate your marketing? Talk to us!